by Paul Grescoe
about the author
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Flight Path is a wonderful, lively account of the airline that ‘could’ and ‘did.’ Grescoe’s well crafted prose weaves a tale of how core values of employee commitment, empowerment, and entrepreneurship were not only the founding principles, but also the basis for continued business success. The book is a great read for those who want to understand how to start and manage a business, any business; it should be required reading for students of entrepreneurship, human resources, strategy, and marketing. WestJet is about people and Flight Path captures the essence of WestJet."
Paul Grescoe has contributed to most of the major Canadian magazines and has also written books, including detective novels and The Merchants of Venus, about the Harlequin publishing empire. He lives on Bowen Island, near Vancouver, B.C.
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